The Hong Kong Trade Development Council has launched the inaugural Hong Kong Shopping Festival in Singapore, marking the first time the event has expanded into an ASEAN market.
Running from 21 to 27 September 2026, the festival brings together around 100 Hong Kong brands and more than 350 featured products across five categories: Beauty & Personal Care, Fashion, Food & Supplement, Fun & Smart Living, and Senior Wellness Essentials.
“Hong Kong Highlights, One Click Away” Campaign
Under the theme “Hong Kong Highlights, One Click Away”, the campaign aims to bring the diversity of Hong Kong’s retail scene closer to Singapore consumers through online shopping.
Participating brands and products are available through Shopee, Lazada and the official Hong Kong Shopping Festival website.
The festival also features a range of promotional activities throughout the week, including limited-time discounts of up to 50 per cent, shopping vouchers and exclusive livestream offers.
Bringing Hong Kong’s Shopping Experience Online
Singapore shoppers can explore participating brands and products through Shopee, Lazada and the official Hong Kong Shopping Festival website.
Bringing the shopping experience to life Beyond browsing, the online shopping event will feature more than 30 hours of livestream shopping content led by popular livestream hosts and influencers in Singapore and Malaysia, giving consumers a more interactive way to engage with participating brands.
Dedicated campaign pages on Shopee and Lazada will also bring selected products and promotions together in one place, while the official festival website will feature participating brand information, promotional offers and curated recommendations throughout the week.
Singapore marks the first step into ASEAN
The Singapore launch forms part of the initiative’s first expansion into ASEAN, with Singapore and Malaysia serving as its initial target markets.
Following previous editions focused on the Chinese Mainland, the move marks a new phase for the programme as HKTDC looks to connect Hong Kong businesses with new consumers and markets across the region.
Mr. Leung Kwan Ho, Regional Director, Southeast Asia & South Asia, HKTDC, said, “Hong Kong has always had a strong connection with Singapore consumers, from the brands they grew up with to the new products they continue to discover. Through the Hong Kong Shopping Festival, we hope to bring that experience closer to shoppers here, giving them an easy way to rediscover familiar favourites, uncover new brands and experience the diversity of what Hong Kong has to offer today.”
The Hong Kong Shopping Festival (ASEAN) runs from 21 to 27 September 2026. For more information about the event, please visit Hong Kong Shopping Festival (ASEAN).
